![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/9caf2850-b048-4791-a464-3712e491799b_rw_1920.jpg?h=312396c97e2cc51e81353edc20e63d2f)
Investigación y desarrollo de arquitectura de marca para empaques de la marca Frescampo del grupo Éxito. Creación de layout + lenguaje gráfico de los portafolio de alimentos. Proyectos realizados en Aldasbrand Medellin.
Con foco en una tendencia de consumo creciente de las marcas propias, que viene ganando año a año participación dentro de las ventas de Grupo Éxito, la compañía fortalece la marca propia de alimentos Frescampo. Esta cuenta con 449 referencias, 238 de productos de gran consumo y 211 de alimentos frescos, y espera cerrar el año con 658. Frescampo participa en 60 categorías de la compañía como granos, frutos secos, bebidas, aceites, enlatados, arepas, panes, lácteos, entre otros y es realizada por 146 proveedores nacionales.
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/9883df87-5e39-4d3e-942e-e8927f26b887_rw_1920.png?h=0ac9ddaf71018ee6ed3ed55b497ca00a)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/9919651d-38d9-45b5-81bf-439f691e38b4_rw_1920.png?h=315e2dccb97e34fafc3acca2a91b86d7)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/78699c29-a5cc-4ba5-82c6-6cdc223faad9_rw_1920.png?h=be461441bb8965d81e876e6fdba2ea1f)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/266387cb-9f0e-4bec-9a02-8d9de15d8963_rw_1200.png?h=75df178c260de670797c4cc3e2a2bce1)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/7bc4b057-2002-4241-8b3c-9197f0f3527b_rw_1920.png?h=4e88b89e85dd329c18d9db4a418e4294)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/d5203b04-72ad-4898-a42a-06dadaaabfa1_rw_1920.png?h=9570c2b31ceb5e0e1a66fc42d39a0eaf)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/d73530ea-76ca-43e5-b8f6-bf4745238b65_rw_1920.png?h=19e0e20bd7a739e7d29c4b700081bf55)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/447a3025-b46d-4bf1-893f-b3f364abc245_rw_1200.png?h=a6697f8e8584a5938234353e472d2d9d)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/fa7634bb-81b5-4d2b-8f6c-54d1883df4fc_rw_1200.png?h=00eb121ce478bb05f50059e37c0b03f3)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/f1453941-4619-4706-ab4c-952fd5032d83_rw_1200.png?h=ec4bf98b1d501f66c3d6037b0eff5edd)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/0b639d95-6245-4bc2-8c4f-fef03ffadafe_rw_1200.png?h=36a75ebe3020ad403f4119dda424732d)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/5e23711c-eaa7-4f04-808e-0dd465a13334_rw_1200.png?h=c6c0f257b8d28c94e2e2aaadcc9711f3)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/14ca83f9-00fe-4ded-bca9-fdf485be2e53_rw_1200.png?h=b41d610568dd907a3e06034ece77eeae)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/b3560078-9987-4db5-9a11-f7e9eaac75ba_rw_1200.png?h=06c9751948f3cfb29cbe9ef06b9542e6)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/9e77df96-464e-4051-bb76-357b331a34db_rw_1200.png?h=9067ae5b3b81d2ac3f3c704c9a48feb4)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/e5177fc5-99ba-4477-803c-1a402a71ee2d_rw_1200.png?h=afb57c060ea091a81c8ed8de98904dc8)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/87fe83ea-3daa-42ff-90ba-6aa1b70b7aec_rw_600.jpg?h=0e3a555bbc738e77c6484760fe05cf33)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/71f413b0-f795-4378-a7cc-419210b19d99_rw_600.jpg?h=28b685088cb60c0203a85723e81fa2b3)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/b1536e7b-9c70-4ed7-a703-d0729b765b22_rw_600.jpg?h=0328fd58ad01dc4daaa008abcc35ff10)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/5cb41021-ce0a-4733-8e76-cd546d6fac89_rw_600.jpg?h=4c2336d8241941ce910b26b01dda012f)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/b5cda1cf-cfa1-4192-b3f6-7881ce001c44_rw_600.jpg?h=c3947db571cc5b22ccdb836cbaecc488)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/20c9f3af-da88-4856-895e-8c954bcc50fb_rw_600.jpg?h=03ff571518f8b787b8da979ef6ec92b3)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/1b14ac93-39f0-4127-ab06-a04269f02e0f_rw_600.jpg?h=db84cbe64972c17f30e873281d2c8eef)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/dff50822-cdc2-403e-99f3-910cdabbaa75_rw_600.jpg?h=3fd2626c9a523f23464cc4ddc606dc41)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/c22065b7-2513-425f-8696-70984e4aa03e_rw_1200.png?h=db3c8663f3b31fcf42536fe0ab85be4d)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/916cdc5b-1e6a-4782-b31a-f5d63dfb4516_rw_600.jpg?h=a5e36345c7a5b7cd0c7777a6afa56a45)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/d7fd5786-0308-4411-88a8-c3059b342ac8_rw_600.jpg?h=307de9224702366228e63a4dab204686)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/93cc3116-8c51-49bc-8564-d9c5af442b5c_rw_1920.png?h=5a3fa2e874d194aad307314a87ac7da0)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/19f82cd3-4093-4c28-a5c2-ecc16640338b_rw_1920.png?h=9e73599cddb41761b2039e6f3f17ace5)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/ce0ed6d6-af05-4034-b3fe-370011d51e03_rw_1920.png?h=9f60f402b232fe95acab203d7d5e1edc)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/68a5b1fa-f8e0-4d82-8327-11bc7e3a8e76_rw_1920.png?h=969046a73400560a5668338e24b8a008)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/4731ebff-2280-44ae-9c8b-affde9931beb_rw_1920.png?h=86ec5c945ae681283afe2660934b05bb)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/ed4165b8-8e5f-48a7-9c7c-b48df48b236c_rw_1920.png?h=51a197c6a915d8271abec922210e9950)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/9cec1bf9-222a-419d-80f4-288bcd794d6d_rw_1920.png?h=0bde71fb4e170380eeec812d7052d400)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/2d4d3f7a-92f8-47a5-a3df-267c43345453_rw_1920.png?h=eb0a194f35042bba1b461efbec371c36)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/e0f2235d-61f5-404f-ac63-eba51d3032c7_rw_1920.png?h=115cef0b9c6bb30a77646d6a84ec6ef4)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/96d293fb-054f-40ca-be0d-5b7db200b3dd_rw_1920.png?h=787f282b5e0324262bb74d884fb5728d)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/2054e5bf-34a1-4516-8b67-2a64af1b5c98_rw_1920.png?h=b569f3012c326f94c653b9899ba78ef6)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/14dce95d-75a6-4703-ae0c-8e5cdd01eee5_rw_1920.jpg?h=b9139f865a52157e008a6ad4b902399a)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/3b951ed4-e5ca-41b3-b794-ead3e2acb9d5_rw_1920.png?h=8ec16588d8aaa26df0378fd89658b5c1)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/67e7a826-2ef8-4d8f-b000-2b143a105ead_rw_1920.png?h=9d5fc26084f62028738343dffbd825ff)
![](https://cdn.myportfolio.com/c76579f6-d762-4e10-8f05-2f5c894731e9/79ed7173-f21b-4087-bff1-8785dc1ebbb2_rw_600.jpg?h=d74ef2e392857fb0bd2965200959a9e7)
Aldas Brand S.A.S. / GRUPO ÉXITO
Todos los derechos reservados 2018